On the demand side, exporters and strategic planners focusing on children's picture, drawing, or coloring books in Mexico face a number of questions. Which countries are supplying children's picture, drawing, or coloring books to Mexico? How important is Mexico compared to others in terms of the entire global and regional market? How much do the imports of children's picture, drawing, or coloring books vary from one country of origin to another in Mexico? On the supply side, Mexico also exports children's picture, drawing, or coloring books. Which countries receive the most exports from Mexico? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives, and import/export managers who are concerned with the market for children's picture, drawing, or coloring books in Mexico. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. Professor Philip M. Parker, the Chair Professor of Management Science at INSEAD, has developed a methodology, based on macroeconomic and trade models, to estimate the market for children's picture, drawing, or coloring books for those countries serving Mexico via exports, or supplying from Mexico via imports. He does so for the current year based on a variety of key historical indicators and econometric models.

"Children's picture, drawing, or coloring books" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defines "children's picture, drawing, or coloring books" is 89212.

On the demand side, exporters and strategic planners focusing on children's picture, drawing, or coloring books in Mexico face a number of questions. Which countries are supplying children's picture, drawing, or coloring books to Mexico? How important is Mexico compared to others in terms of the entire global and regional market? How much do the imports of children's picture, drawing, or coloring books vary from one country of origin to another in Mexico? On the supply side, Mexico also exports children's picture, drawing, or coloring books. Which countries receive the most exports from Mexico? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives, and import/export managers who are concerned with the market for children's picture, drawing, or coloring books in Mexico. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. Professor Philip M. Parker, the Chair Professor of Management Science at INSEAD, has developed a methodology, based on macroeconomic and trade models, to estimate the market for children's picture, drawing, or coloring books for those countries serving Mexico via exports, or supplying from Mexico via imports. He does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Mexico fits into the world market for imported and exported children's picture, drawing, or coloring books. The total level of imports and exports on a worldwide basis, and those for Mexico in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Mexico is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Mexico compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of children's picture, drawing, or coloring books, Chapter 3 goes into detail on imports, but for each major country of origin serving Mexico. A "major" market is defined as a country where Mexico represents a substantially large share of either imports or exports. For each major country exporting to Mexico, one can thus observe how important Mexico is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of children's picture, drawing, or coloring books originating from Mexico, for each major country of destination. In doing so, one can discover the share that Mexico has in each major market; this share value is often used as a measure of competitiveness for Mexico. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the total picture for imports and exports of children's picture, drawing, or coloring books to and from Mexico and all other major countries in the world. "Children's picture, drawing, or coloring books" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defines "children's picture, drawing, or coloring books" is 89212.

Important Caveat: The figures should be seen as market estimates, as opposed to historical records, as these are forecasted for the current year of trade. More importantly, in light of the fact that unforeseeable factors might interrupt markets in achieving their reported levels, the figures should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth disease, trade embargoes, military conflicts, acts of terrorism, and other events will certainly affect the actual trade flows recorded for a variety of industry or product categories. In such cases, the difference between the numbers given in this report and the numbers actually observed might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting regular trade flows that would have occurred had these events not have taken place.

• 1INTRODUCTION AND METHODOLOGY
• 2MEXICO AND THE WORLD MARKET
• 2.1IMPORTS IN MEXICO IN 2021
• 2.2EXPORTS FROM MEXICO IN 2021
• 3IMPORTS IN MEXICO
• 3.1ASIA
• 3.1.1CHINA
• 3.1.2HONG KONG
• 3.1.3INDIA
• 3.1.4INDONESIA
• 3.1.5MALAYSIA
• 3.1.6SINGAPORE
• 3.1.7SOUTH KOREA
• 3.1.8TAIWAN
• 3.1.9THAILAND
• 3.2EUROPE
• 3.2.1FRANCE
• 3.2.2ITALY
• 3.2.3SPAIN
• 3.3LATIN AMERICA
• 3.3.1ARGENTINA
• 3.3.2COLOMBIA
• 3.3.3GUATEMALA
• 3.3.4PERU
• 3.3.5URUGUAY
• 3.4NORTH AMERICA & THE CARIBBEAN
• 3.4.1CANADA
• 3.4.2THE UNITED STATES
• 4EXPORTS FROM MEXICO
• 4.1LATIN AMERICA
• 4.1.1COLOMBIA
• 4.1.2ECUADOR
• 4.1.3EL SALVADOR
• 4.1.4GUATEMALA
• 4.1.5PANAMA
• 4.2NORTH AMERICA & THE CARIBBEAN
• 4.2.1CANADA
• 4.2.2THE UNITED STATES
• 5DISCLAIMERS, WARRANTIES, AND USER AGREEMENT PROVISIONS
• 5.1DISCLAIMERS & SAFE HARBOR
• 5.2ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS