This report was created for strategic planners, international executives, and import/export managers who are concerned with the market for postcards, personal greeting cards, announcement cards, and decalcomanias. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. Parker, the Chair Professor of Management Science at INSEAD, has developed a methodology, based on macroeconomic and trade models, to estimate the market for postcards, personal greeting cards, announcement cards, and decalcomanias for those countries serving the world market via exports or supplying from various countries via imports. He does so for the current year based on a variety of key historical indicators and econometric models.

"Postcards, personal greeting cards, announcement cards, and decalcomanias" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defines "postcards, personal greeting cards, announcement cards, and decalcomanias" is 8924.

On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying postcards, personal greeting cards, announcement cards, and decalcomanias? What is the dollar value of these imports? How much do the imports of postcards, personal greeting cards, announcement cards, and decalcomanias vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of postcards, personal greeting cards, announcement cards, and decalcomanias? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

In what follows, Chapter 2 begins by summarizing the regional markets for imported and exported postcards, personal greeting cards, announcement cards, and decalcomanias. The total level of imports and exports on a worldwide basis, and those for each region, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports, Chapter 3 details the exports of postcards, personal greeting cards, announcement cards, and decalcomanias, for each individual country. Chapter 4 does the same, but for imports of postcards, personal greeting cards, announcement cards, and decalcomanias for all countries in the world. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of postcards, personal greeting cards, announcement cards, and decalcomanias to and from all major countries in the world. Of the 150 countries considered, if a country is not reported here, it is therefore estimated to have only a negligible level of trade in postcards, personal greeting cards, announcement cards, and decalcomanias (i.e. their market shares are close or equal to zero percent).

• 1METHODOLOGY
• 1.1OUR APPROACH
• 2THE WORLD MARKET
• 2.1EXPORTS
• 2.1.1THE WORLD MARKET: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS EXPORT SUPPLIES IN 2027
• 2.2IMPORTS
• 2.2.1THE WORLD MARKET: IMPORTED POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3EXPORTS
• 3.1AFRICA: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.1.1EXECUTIVE SUMMARY
• 3.1.2EGYPT
• 3.1.3KENYA
• 3.1.4MAURITIUS
• 3.1.5RWANDA
• 3.1.6SOUTH AFRICA
• 3.1.7TUNISIA
• 3.2ASIA: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.2.1EXECUTIVE SUMMARY
• 3.2.2BANGLADESH
• 3.2.3BRUNEI
• 3.2.4CAMBODIA
• 3.2.5CHINA
• 3.2.6HONG KONG
• 3.2.7INDIA
• 3.2.8INDONESIA
• 3.2.9JAPAN
• 3.2.10MALAYSIA
• 3.2.11SINGAPORE
• 3.2.12SOUTH KOREA
• 3.2.13SRI LANKA
• 3.2.14TAIWAN
• 3.2.15THAILAND
• 3.2.16THE PHILIPPINES
• 3.2.17VIETNAM
• 3.3EUROPE: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.3.1EXECUTIVE SUMMARY
• 3.3.2AUSTRIA
• 3.3.3BELARUS
• 3.3.4BELGIUM
• 3.3.5BULGARIA
• 3.3.6CROATIA
• 3.3.7CYPRUS
• 3.3.8DENMARK
• 3.3.9ESTONIA
• 3.3.10FINLAND
• 3.3.11FRANCE
• 3.3.12GEORGIA
• 3.3.13GERMANY
• 3.3.14GREECE
• 3.3.15HUNGARY
• 3.3.16ICELAND
• 3.3.17IRELAND
• 3.3.18ITALY
• 3.3.19LATVIA
• 3.3.20LITHUANIA
• 3.3.21LUXEMBOURG
• 3.3.22NORWAY
• 3.3.23POLAND
• 3.3.24PORTUGAL
• 3.3.25ROMANIA
• 3.3.26RUSSIA
• 3.3.27SLOVAKIA
• 3.3.28SLOVENIA
• 3.3.29SPAIN
• 3.3.30SWEDEN
• 3.3.31SWITZERLAND
• 3.3.32THE CZECH REPUBLIC
• 3.3.33THE NETHERLANDS
• 3.3.34THE UNITED KINGDOM
• 3.3.35UKRAINE
• 3.4LATIN AMERICA: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.4.1EXECUTIVE SUMMARY
• 3.4.2ARGENTINA
• 3.4.3BRAZIL
• 3.4.4CHILE
• 3.4.5COLOMBIA
• 3.4.6COSTA RICA
• 3.4.7ECUADOR
• 3.4.8EL SALVADOR
• 3.4.9GUATEMALA
• 3.4.10HONDURAS
• 3.4.11MEXICO
• 3.4.12NICARAGUA
• 3.4.13PANAMA
• 3.4.14PERU
• 3.5NORTH AMERICA & THE CARIBBEAN: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.5.1EXECUTIVE SUMMARY
• 3.5.2CANADA
• 3.5.3THE DOMINICAN REPUBLIC
• 3.5.4THE UNITED STATES
• 3.5.5TRINIDAD AND TOBAGO
• 3.6OCEANIA: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.6.1EXECUTIVE SUMMARY
• 3.6.2AUSTRALIA
• 3.6.3NEW ZEALAND
• 3.7THE MIDDLE EAST: EXPORT SUPPLIES OF POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IN 2027
• 3.7.1EXECUTIVE SUMMARY
• 3.7.2ISRAEL
• 3.7.3LEBANON
• 3.7.4PAKISTAN
• 3.7.5SAUDI ARABIA
• 3.7.6SYRIA
• 3.7.7THE UNITED ARAB EMIRATES
• 3.7.8TURKEY
• 4IMPORTS
• 4.1AFRICA: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.1.1EXECUTIVE SUMMARY
• 4.1.2ALGERIA
• 4.1.3BENIN
• 4.1.4BOTSWANA
• 4.1.5CAMEROON
• 4.1.6COTE D'IVOIRE
• 4.1.7EGYPT
• 4.1.8ETHIOPIA
• 4.1.9MADAGASCAR
• 4.1.10MALAWI
• 4.1.11MAURITIUS
• 4.1.12MOROCCO
• 4.1.13MOZAMBIQUE
• 4.1.14NAMIBIA
• 4.1.15NIGERIA
• 4.1.16RWANDA
• 4.1.17SAO TOME E PRINCIPE
• 4.1.18SENEGAL
• 4.1.19SIERRA LEONE
• 4.1.20SOUTH AFRICA
• 4.1.21TANZANIA
• 4.1.22THE GAMBIA
• 4.1.23UGANDA
• 4.1.24ZAMBIA
• 4.1.25ZIMBABWE
• 4.2ASIA: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.2.1EXECUTIVE SUMMARY
• 4.2.2BRUNEI
• 4.2.3CHINA
• 4.2.4HONG KONG
• 4.2.5INDIA
• 4.2.6INDONESIA
• 4.2.7JAPAN
• 4.2.8MACAU
• 4.2.9MALAYSIA
• 4.2.10NEPAL
• 4.2.11SINGAPORE
• 4.2.12SOUTH KOREA
• 4.2.13SRI LANKA
• 4.2.14TAIWAN
• 4.2.15THAILAND
• 4.2.16THE MALDIVES
• 4.2.17THE PHILIPPINES
• 4.2.18VIETNAM
• 4.3EUROPE: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.3.1EXECUTIVE SUMMARY
• 4.3.2ALBANIA
• 4.3.3ANDORRA
• 4.3.4AUSTRIA
• 4.3.5BELARUS
• 4.3.6BELGIUM
• 4.3.7BOSNIA AND HERZEGOVINA
• 4.3.8BULGARIA
• 4.3.9CROATIA
• 4.3.10CYPRUS
• 4.3.11DENMARK
• 4.3.12ESTONIA
• 4.3.13FINLAND
• 4.3.14FRANCE
• 4.3.15GEORGIA
• 4.3.16GERMANY
• 4.3.17GREECE
• 4.3.18HUNGARY
• 4.3.19ICELAND
• 4.3.20IRELAND
• 4.3.21ITALY
• 4.3.22KAZAKHSTAN
• 4.3.23LATVIA
• 4.3.24LITHUANIA
• 4.3.25LUXEMBOURG
• 4.3.26MACEDONIA
• 4.3.27MALTA
• 4.3.28MOLDOVA
• 4.3.29NORWAY
• 4.3.30POLAND
• 4.3.31PORTUGAL
• 4.3.32ROMANIA
• 4.3.33RUSSIA
• 4.3.34SLOVAKIA
• 4.3.35SLOVENIA
• 4.3.36SPAIN
• 4.3.37SWEDEN
• 4.3.38SWITZERLAND
• 4.3.39THE CZECH REPUBLIC
• 4.3.40THE NETHERLANDS
• 4.3.41THE UNITED KINGDOM
• 4.3.42UKRAINE
• 4.4LATIN AMERICA: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.4.1EXECUTIVE SUMMARY
• 4.4.2ARGENTINA
• 4.4.3BELIZE
• 4.4.4BOLIVIA
• 4.4.5BRAZIL
• 4.4.6CHILE
• 4.4.7COLOMBIA
• 4.4.8ECUADOR
• 4.4.9EL SALVADOR
• 4.4.10GUATEMALA
• 4.4.11GUYANA
• 4.4.12HONDURAS
• 4.4.13MEXICO
• 4.4.14NICARAGUA
• 4.4.15PANAMA
• 4.4.16PARAGUAY
• 4.4.17PERU
• 4.4.18URUGUAY
• 4.5NORTH AMERICA & THE CARIBBEAN: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.5.1EXECUTIVE SUMMARY
• 4.5.2ANTIGUA AND BARBUDA
• 4.5.3ARUBA
• 4.5.4BARBADOS
• 4.5.5BERMUDA
• 4.5.6CANADA
• 4.5.7GREENLAND
• 4.5.8JAMAICA
• 4.5.9ST. LUCIA
• 4.5.10THE BAHAMAS
• 4.5.11THE DOMINICAN REPUBLIC
• 4.5.12THE UNITED STATES
• 4.6OCEANIA: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.6.1EXECUTIVE SUMMARY
• 4.6.2AUSTRALIA
• 4.6.3FIJI
• 4.6.4FRENCH POLYNESIA
• 4.6.5NEW CALEDONIA
• 4.6.6NEW ZEALAND
• 4.6.7PALAU
• 4.6.8TONGA
• 4.7THE MIDDLE EAST: POSTCARDS, PERSONAL GREETING CARDS, ANNOUNCEMENT CARDS, AND DECALCOMANIAS IMPORTS IN 2027
• 4.7.1EXECUTIVE SUMMARY
• 4.7.2ARMENIA
• 4.7.3AZERBAIJAN
• 4.7.4BAHRAIN
• 4.7.5ISRAEL
• 4.7.6JORDAN
• 4.7.7KUWAIT
• 4.7.8LEBANON
• 4.7.9OMAN
• 4.7.10PAKISTAN
• 4.7.11QATAR
• 4.7.12TURKEY
• 4.7.13YEMEN
• 5DISCLAIMERS, WARRANTIES, AND USER AGREEMENT PROVISIONS
• 5.1DISCLAIMERS & SAFE HARBOR
• 5.2ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS