This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers educational services as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for educational services is 61. It is for this definition that aggregate latent demand estimates are derived. Educational services is specifically defined as follows:

61 The Sector as a Whole
The Educational Services sector comprises establishments that provide instruction and training in a wide variety of subjects. This instruction and training is provided by specialized establishments, such as schools, colleges, universities, and training centers. These establishments may be privately owned and operated for profit or not for profit, or they may be publicly owned and operated. They may also offer food and accommodation services to their students.
Educational services are usually delivered by teachers or instructors that explain, tell, demonstrate, supervise, and direct learning. Instruction is imparted in diverse settings, such as educational institutions, the workplace, or the home through correspondence, television, or other means. It can be adapted to the particular needs of the students, for example sign language can replace verbal language for teaching students with hearing impairments. All industries in the sector share this commonality of process, namely, labor inputs of instructors with the requisite subject matter expertise and teaching ability.

611 Industries in the Educational Services subsector provide instruction and training in a wide variety of subjects. The instruction and training is provided by specialized establishments, such as schools, colleges, universities, and training centers.
The subsector is structured according to level and type of educational services. Elementary and secondary schools, junior colleges and colleges, universities, and professional schools correspond to a recognized series of formal levels of education designated by diplomas, associate degrees (including equivalent certificates), and degrees. The remaining industry groups are based more on the type of instruction or training offered and the levels are not always as formally defined. The establishments are often highly specialized, many offering instruction in a very limited subject matter, for example ski lessons or one specific computer software package. Within the sector, the level and types of training that are required of the instructors and teachers vary depending on the industry.
Establishments that manage schools and other educational establishments on a contractual basis are classified in this subsector if they both manage the operation and provide the operating staff. Such establishments are classified in the educational services subsector based on the type of facility managed and operated.

6111 Elementary and Secondary Schools

6112 Junior Colleges

6113 Colleges, Universities, and Professional Schools

6114 Business Schools and Computer and Management Training

6115 Technical and Trade Schools

6116 This industry group comprises establishments primarily engaged in offering or providing instruction (except academic schools, colleges, and universities; and business, computer, management, technical, or trade instruction). Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through correspondence, television, Internet, or other means.

6117 Educational Support Services

61111 See industry description for 611110.

This study covers the world outlook for educational services across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker's estimates for the worldwide latent demand, or the P.I.E., for educational services. It also shows how the P.I.E. is divided across the world's cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

• 1INTRODUCTION & METHODOLOGY
• 1.1OVERVIEW AND DEFINITIONS
• 1.2MARKET POTENTIAL ESTIMATION METHODOLOGY
• 1.2.1OVERVIEW
• 1.2.2WHAT IS LATENT DEMAND AND THE P.I.E.?
• 1.2.3THE METHODOLOGY
• 1.2.3.1STEP 1. PRODUCT DEFINITION AND DATA COLLECTION
• 1.2.3.2STEP 2. FILTERING AND SMOOTHING
• 1.2.3.3STEP 3. FILLING IN MISSING VALUES
• 1.2.3.4STEP 4. VARYING PARAMETER, NON-LINEAR ESTIMATION
• 1.2.3.5STEP 5. FIXED-PARAMETER LINEAR ESTIMATION
• 1.2.3.6STEP 6. AGGREGATION AND BENCHMARKING
• 1.3FREQUENTLY ASKED QUESTIONS (FAQ)
• 1.3.1CATEGORY DEFINITION
• 1.3.2UNITS
• 1.3.3METHODOLOGY
• 2USING THE DATA
• 3CITY SEGMENTS RANKED BY MARKET SIZE
• 3.1TOP 15 MARKETS
• 3.2MARKETS 16 TO 30
• 3.3REMAINING CITIES BY MARKET RANK
• 4CITY SEGMENTS IN ALPHABETICAL ORDER
• 4.1A: FROM AALBORG TO AZUL
• 4.2B: FROM BABAHOYO TO BYUMBA TOWN
• 4.3C: FROM CAAGUAZU TO CZĘSTOCHOWA
• 4.4D: FROM DA LAT TO DZUUNMOD
• 4.5E: FROM EBEBIYIN TO EUNOS GRC
• 4.6F: FROM FACATATIVÁ TO FUZHOU
• 4.7G: FROM GABES TO GYUMRI
• 4.8H: FROM HA LONG (HONG GAI) TO HYESAN
• 4.9I: FROM IALTA (YALTA) TO IZMIT
• 4.10J: FROM JABALPUR TO JYVASKYLA
• 4.11K: FROM KABANKALAN TO KYZYLORDA
• 4.12L: FROM LA BANDA TO LYSYCHANS'K
• 4.13M: FROM MA`ARRAT AN NU`MAN TO MZUZU
• 4.14N: FROM NABEREZHNYE TCHELNY TO NZEREKORE
• 4.15O: FROM OAKVILLE TO OZAMIS CITY
• 4.16P: FROM PABNA TO PYONGYANG
• 4.17Q: FROM QAEMSHAHR TO QUITO
• 4.18R: FROM RA'ANNANA TO RZESZÓW
• 4.19S: FROM SAANICH TO SZOMBATHELY
• 4.20T: FROM TABACO TO TYUMEN
• 4.21U: FROM UBERABA TO UZHHOROD
• 4.22V: FROM VACOAS-PHOENIX TO VUNG TAU
• 4.23W: FROM WA TO WUXI
• 4.24X: FROM XAI-XAI TO XUZHOU
• 4.25Y: FROM YAKUTSK TO YUHUA
• 4.26Z: FROM ZAANSTAD TO ZWOLLE
• 5CITY SEGMENTS RANKED BY COUNTRY
• 5.1AFGHANISTAN
• 5.2ALBANIA
• 5.3ALGERIA
• 5.4AMERICAN SAMOA
• 5.5ANDORRA
• 5.6ANGOLA
• 5.7ANTIGUA AND BARBUDA
• 5.8ARGENTINA
• 5.9ARMENIA
• 5.10ARUBA
• 5.11AUSTRALIA
• 5.12AUSTRIA
• 5.13AZERBAIJAN
• 5.14BAHRAIN
• 5.15BANGLADESH
• 5.16BARBADOS
• 5.17BELARUS
• 5.18BELGIUM
• 5.19BELIZE
• 5.20BENIN
• 5.21BERMUDA
• 5.22BHUTAN
• 5.23BOLIVIA
• 5.24BOSNIA AND HERZEGOVINA
• 5.25BOTSWANA
• 5.26BRAZIL
• 5.27BRUNEI
• 5.28BULGARIA
• 5.29BURKINA FASO
• 5.30BURUNDI
• 5.31CAMBODIA
• 5.32CAMEROON
• 5.33CANADA
• 5.34CAPE VERDE
• 5.35CHAD
• 5.36CHILE
• 5.37CHINA
• 5.38CHRISTMAS ISLAND
• 5.39COLOMBIA
• 5.40COMOROS
• 5.41COSTA RICA
• 5.42COTE D'IVOIRE
• 5.43CROATIA
• 5.44CUBA
• 5.45CYPRUS
• 5.46DENMARK
• 5.47DJIBOUTI
• 5.48DOMINICA
• 5.49ECUADOR
• 5.50EGYPT
• 5.51EL SALVADOR
• 5.52EQUATORIAL GUINEA
• 5.53ERITREA
• 5.54ESTONIA
• 5.55ESWATINI
• 5.56ETHIOPIA
• 5.57FIJI
• 5.58FINLAND
• 5.59FRANCE
• 5.60FRENCH POLYNESIA
• 5.61GABON
• 5.62GEORGIA
• 5.63GERMANY
• 5.64GHANA
• 5.65GREECE
• 5.66GREENLAND
• 5.67GRENADA
• 5.68GUAM
• 5.69GUATEMALA
• 5.70GUINEA
• 5.71GUINEA-BISSAU
• 5.72GUYANA
• 5.73HAITI
• 5.74HONDURAS
• 5.75HONG KONG
• 5.76HUNGARY
• 5.77ICELAND
• 5.78INDIA
• 5.79INDONESIA
• 5.80IRAN
• 5.81IRAQ
• 5.82IRELAND
• 5.83ISRAEL
• 5.84ITALY
• 5.85JAMAICA
• 5.86JAPAN
• 5.87JORDAN
• 5.88KAZAKHSTAN
• 5.89KENYA
• 5.90KIRIBATI
• 5.91KOSOVO
• 5.92KUWAIT
• 5.93KYRGYZSTAN
• 5.94LAOS
• 5.95LATVIA
• 5.96LEBANON
• 5.97LESOTHO
• 5.98LIBERIA
• 5.99LIBYA
• 5.100LIECHTENSTEIN
• 5.101LITHUANIA
• 5.102LUXEMBOURG
• 5.103MACAU
• 5.104MACEDONIA
• 5.105MADAGASCAR
• 5.106MALAWI
• 5.107MALAYSIA
• 5.108MALI
• 5.109MALTA
• 5.110MAURITANIA
• 5.111MAURITIUS
• 5.112MEXICO
• 5.113MICRONESIA
• 5.114MOLDOVA
• 5.115MONACO
• 5.116MONGOLIA
• 5.117MONTENEGRO
• 5.118MOROCCO
• 5.119MOZAMBIQUE
• 5.120MYANMAR
• 5.121NAMIBIA
• 5.122NAURU
• 5.123NEPAL
• 5.124NEW CALEDONIA
• 5.125NEW ZEALAND
• 5.126NICARAGUA
• 5.127NIGER
• 5.128NIGERIA
• 5.129NIUE
• 5.130NORFOLK ISLAND
• 5.131NORTH KOREA
• 5.132NORWAY
• 5.133OMAN
• 5.134PAKISTAN
• 5.135PALAU
• 5.136PALESTINE
• 5.137PANAMA
• 5.138PAPUA NEW GUINEA
• 5.139PARAGUAY
• 5.140PERU
• 5.141POLAND
• 5.142PORTUGAL
• 5.143PUERTO RICO
• 5.144QATAR
• 5.145ROMANIA
• 5.146RUSSIA
• 5.147RWANDA
• 5.148SAMOA
• 5.149SAN MARINO
• 5.150SAO TOME E PRINCIPE
• 5.151SAUDI ARABIA
• 5.152SENEGAL
• 5.153SERBIA
• 5.154SEYCHELLES
• 5.155SIERRA LEONE
• 5.156SINGAPORE
• 5.157SLOVAKIA
• 5.158SLOVENIA
• 5.159SOMALIA
• 5.160SOUTH AFRICA
• 5.161SOUTH KOREA
• 5.162SOUTH SUDAN
• 5.163SPAIN
• 5.164SRI LANKA
• 5.165ST. KITTS AND NEVIS
• 5.166ST. LUCIA
• 5.167ST. VINCENT AND THE GRENADINES
• 5.168SUDAN
• 5.169SURINAME
• 5.170SWEDEN
• 5.171SWITZERLAND
• 5.172SYRIA
• 5.173TAIWAN
• 5.174TAJIKISTAN
• 5.175TANZANIA
• 5.176THAILAND
• 5.177THE BAHAMAS
• 5.178THE BRITISH VIRGIN ISLANDS
• 5.179THE CAYMAN ISLANDS
• 5.180THE CENTRAL AFRICAN REPUBLIC
• 5.181THE COOK ISLANDS
• 5.182THE CZECH REPUBLIC
• 5.183THE DEMOCRATIC REPUBLIC OF THE CONGO
• 5.184THE DOMINICAN REPUBLIC
• 5.185THE FALKLAND ISLANDS
• 5.186THE GAMBIA
• 5.187THE MALDIVES
• 5.188THE MARSHALL ISLANDS
• 5.189THE NETHERLANDS
• 5.190THE NORTHERN MARIANA ISLANDS
• 5.191THE PHILIPPINES
• 5.192THE REPUBLIC OF THE CONGO
• 5.193THE SOLOMON ISLANDS
• 5.194THE U.S. VIRGIN ISLANDS
• 5.195THE UNITED ARAB EMIRATES
• 5.196THE UNITED KINGDOM
• 5.197THE UNITED STATES
• 5.198TIMOR-LESTE
• 5.199TOGO
• 5.200TONGA
• 5.201TRINIDAD AND TOBAGO
• 5.202TUNISIA
• 5.203TURKEY
• 5.204TURKMENISTAN
• 5.205TUVALU
• 5.206UGANDA
• 5.207UKRAINE
• 5.208URUGUAY
• 5.209UZBEKISTAN
• 5.210VANUATU
• 5.211VENEZUELA
• 5.212VIETNAM
• 5.213WALLIS AND FUTUNA
• 5.214WESTERN SAHARA
• 5.215YEMEN
• 5.216ZAMBIA
• 5.217ZIMBABWE
• 6DISCLAIMERS, WARRANTIES, AND USER AGREEMENT PROVISIONS
• 6.1DISCLAIMERS & SAFE HARBOR
• 6.2ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS