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Franchishing in Guatemala
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| Title: |
Franchishing in Guatemala: A Strategic Entry Report, 2000 |
| Date
Published: |
2000-11-13 |
| Pages: |
144 |
| ISBN: |
0741827603 |
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About
the Author(s)/Editor(s) |
Philip
M. Parker
Eli Lilly Chair Professor in Innovation, Business and
Society
INSEAD (Fontainebleau, France & Singapore)
Philip M. Parker is the
Eli Lilly Chair Professor of Innovation, Business
and Society at INSEAD (Fontainebleau, France and Singapore).
He has been a professor there since 1988 where he
teaches graduate and doctoral-level courses on global
competitive strategy and research methodology. He
has taught courses at Harvard University (HBS), the
Hong Kong University of Science and Technology, Stanford
University (GSB), the Massachusetts Institute of Technology
(MIT Sloan School) and UCLA (Anderson School). Dr.
Parker received his Ph.D. in Business Economics from
the Wharton School at the University of Pennsylvania
and has Masters degrees in Finance and Banking (University
of Aix-Marseille, France) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics
and economics. Some of his work and methodologies
applied in this study were financially supported by
the Research and Development Committee at INSEAD which
is gratefully acknowledged.
|
About
the Series |
This
series helps international managers expand to various
country markets around the world. Each report is a broad
study of a particular product market, but also gives
information useful for entry strategies (trend analysis,
marketing, production, finance, and distribution strategy).
Each study provides ample statistics on market size
and trends, as well as various economic statistics cover
human resources and cross-cultural management. |
Contents |
1 INTRODUCTION & METHODOLOGY
1.1 What does this report cover?
1.2 Evaluating Guatemala
1.3 Latent Demand and Accessibility in Guatemala
2 FRANCHISHING
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects Of Interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospects
2.3 Accessibility: the structure of competition
2.3.1 Local Production
2.3.2 Marketing Strategy
2.3.3 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.5 key Contacts
2.5.1 Trade Organizations
2.5.2 Government
2.5.3 Lawyers Specialized in Franchising
2.5.4 Banks
2.5.5 Education
2.5.6 Guatemalan Franchisees
2.5.7 Guatemalan International Franchiser
2.5.8 Trade Events
3 THE ECONOMICS OF LATENT DEMAND IN GUATEMALA
3.1 Executive Summary
3.2 Economic Issues in Guatemala
3.2.1 Principal Growth Sectors
3.2.2 Government Role in the Economy
3.2.3 Balance of Payments
3.2.4 Infrastructure Situation
4 EXPORT ACCESSIBILITY IN GUATEMALA
4.1 Executive Summary
4.2 Exporting to Guatemala
4.2.1 The Banking System
4.2.2 Exchange Control Risks
4.2.3 Financing Export Strategies
4.2.4 Financing Exports
4.2.5 Trade Barriers
4.2.6 Tariff/Quotas
5 DIRECT INVESTMENT ACCESSIBILITY IN GUATEMALA
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Guatemala
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Conversion and Transfer Policies
5.4.3 Expropriation Risks
5.4.4 Dispute Settlement
5.4.5 Performance Requirements/Incentives
5.4.6 Private Property Risks
5.4.7 Property Rights Risks
5.4.8 Transparency of the Regulatory System
5.4.9 Efficient Capital Markets and Portfolio Investment
5.4.10 Political Violence Risks
5.4.11 Corruption Risks
5.4.12 Bilateral Investment Agreements
5.4.13 The Local Labor Market
5.4.14 Foreign Trade Zones/Free Ports
6 MARKETING & DISTRIBUTION IN GUATEMALA
6.1 Executive Summary
6.2 Marketing and Distribution in Guatemala
6.2.1 Distribution Channel Options
6.2.2 Agents/Distributors
6.2.3 Franchising
6.2.4 Direct Marketing Options
6.2.5 Joint Ventures Options
6.2.6 Licensing Options
6.2.7 Creating a Sales Office
6.2.8 Selling Strategies
6.2.9 Advertising Options
6.2.10 Trade Promotion
6.2.11 Pricing Issues
6.2.12 Supplying Customer Service
6.2.13 Public Sector Marketing
6.2.14 Intellectual Property Risks
6.2.15 Industrial Property Registry
6.2.16 Hiring Local Counsel
6.2.17 Performing Due Diligence
7 HUMAN RESOURCE ASSESSMENT IN GUATEMALA
7.1 Executive Summary
7.2 Human Resources in Guatemala
7.2.1 Unionization in Guatemala
7.2.2 Collective Bargaining in Guatemala
7.2.3 Workweek and Minimum Wages in Guatemala
7.2.4 Forced Labor in Guatemala
7.2.5 Working Ages and Child Labor in Guatemala
8 POLITICAL RISK ASSESSMENT IN GUATEMALA
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Guatemala
8.4 Political Issues in Guatemala
8.4.1 Politics and the Business Environment
8.4.2 Political System and Orientation of Major Political Parties
9 LEGAL RISK ASSESSMENT IN GUATEMALA
9.1 Executive Summary
9.2 Legal Issues in Guatemala
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Guatemala
9.2.3 Excessive Punishment in Guatemala
10 CULTURAL AND DEMOGRAPHIC RISKS IN GUATEMALA
10.1 Executive Summary
10.2 Cultural Issues in Guatemala
10.2.1 Racial, Ethnic and Discrimination Issues in Guatemala
10.2.2 Women's Rights and Gender Issues in Guatemala
10.2.3 Religion in Guatemala
10.2.4 Fundamental Human Rights in Guatemala
11 HISTORICAL BACKGROUND
11.1 Social and Political History
11.1.1944 to 1986
11.1.2986 to 1996
11.1.3 Government
11.1.4 The Role of the Military
11.1.5 Political and Governmental History
11.1.6 Economic History
11.1.7 Historical International Relations
11.1.8 The Guatemalan Peace Process
11.2 Business Customs in Guatemala
11.2.1 Local Holidays Observed
11.2.2 Infrastructure for Conducting Business
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