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Advertising Services in Netherlands
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| Title: |
Advertising Services in Netherlands: A Strategic Entry Report, 1999 |
| Date
Published: |
1999-10-04 |
| Pages: |
121 |
| ISBN: |
0741817810 |
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About
the Author(s)/Editor(s) |
Philip
M. Parker
Eli Lilly Chair Professor in Innovation, Business and
Society
INSEAD (Fontainebleau, France & Singapore)
Philip M. Parker is the
Eli Lilly Chair Professor of Innovation, Business
and Society at INSEAD (Fontainebleau, France and Singapore).
He has been a professor there since 1988 where he
teaches graduate and doctoral-level courses on global
competitive strategy and research methodology. He
has taught courses at Harvard University (HBS), the
Hong Kong University of Science and Technology, Stanford
University (GSB), the Massachusetts Institute of Technology
(MIT Sloan School) and UCLA (Anderson School). Dr.
Parker received his Ph.D. in Business Economics from
the Wharton School at the University of Pennsylvania
and has Masters degrees in Finance and Banking (University
of Aix-Marseille, France) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics
and economics. Some of his work and methodologies
applied in this study were financially supported by
the Research and Development Committee at INSEAD which
is gratefully acknowledged.
|
About
the Series |
This
series helps international managers expand to various
country markets around the world. Each report is a broad
study of a particular product market, but also gives
information useful for entry strategies (trend analysis,
marketing, production, finance, and distribution strategy).
Each study provides ample statistics on market size
and trends, as well as various economic statistics cover
human resources and cross-cultural management. |
Contents |
1 INTRODUCTION & METHODOLOGY
1.1 What does this report cover?
1.2 How to Strategically Evaluate Netherlands
1.3 Latent Demand and Accessibility in Netherlands
2 ADVERTISING SERVICES
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.2.2 Statistical Profile
2.2.3 Latent Demand: Leading Segments
2.3 Accessibility: The Structure of Competition
2.3.1 Domestic Situation and U.S. Market Position
2.3.2 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Accessibility: Import Barriers
2.4.2 Accessibility: Distribution Strategies
2.4.3 Financing and Pricing
2.5 Useful Contacts
2.5.1 Government
2.5.2 Some Advertising Agencies in the Netherlands
2.5.3 Trade Publications
2.5.4 Market Research Organizations
3 THE ECONOMICS OF LATENT DEMAND IN NETHERLANDS
3.1 Executive Summary
3.2 Economic Issues in Netherlands
3.2.1 Economic Fundamentals and Dynamics
3.2.2 GDP Growth
3.2.3 Inflation
3.2.4 Labor Force
3.2.5 Deficit and Debt
3.2.6 Unemployment and Inactivity
3.2.7 Consensus, Competition, and the Welfare State
3.2.8 Trade Deficit Risks
3.2.9 Infrastructure Development
4 EXPORT ACCESSIBILITY IN NETHERLANDS
4.1 Executive Summary
4.2 Exporting to Netherlands
4.2.1 The Banking System
4.2.2 Exchange Control Risks
4.2.3 Financing Exports
4.2.4 Financing Projects
4.2.5 List of Banks with Correspondent Banking Arrangements
4.2.6 Tariffs
4.2.7 Non-Tariff Barriers
4.2.8 Offsets for Defense Contracts
4.2.9 Parallel Imports
4.2.10 Import Tariffs
4.2.11 Valuations on Imports
4.2.12 Licenses Required for Imports
4.2.13 Import/Export Documentation Requirements
4.2.14 Carnets
4.2.15 Transit
4.2.16 Labeling Issues
4.2.17 Restrictions on Imports
4.2.18 Local Standards
4.2.19 Free Trade Zone Options
4.2.20 Value-Added Tax
4.2.21 Adherence to Free Trade Agreements
5 DIRECT INVESTMENT ACCESSIBILITY IN NETHERLANDS
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Netherlands
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Private Ownership Risks
5.4.3 Protecting Property
5.4.4 Adequacy of Laws and Regulations Governing Commercial Transactions
5.4.5 Trade Zones & Free Ports
5.4.6 Major Taxation Issues Affecting U.S. Business
5.4.7 Direct Investment Incentives and Requirements
5.4.8 Regulatory Corruption Risks
5.4.9 Corruption Risks
5.4.10 The Local Labor Market
5.4.11 Efficiency of Capital Markets and Portfolio Investment
5.4.12 Currency Conversion and Transfer Risks
5.4.13 Expropriation Risks
5.4.14 Dispute Settlement Risks
5.4.15 Political Violence Risks
5.4.16 Key Bilateral Investment Agreements
5.4.17 Direct Investment Insurance: The Case of the USA
5.4.18 Foreign Direct Investment Statistics
5.4.19 Large Foreign Direct Investments
6 MARKETING & DISTRIBUTION IN NETHERLANDS
6.1 Executive Summary
6.2 Marketing and Distribution in Netherlands
6.2.1 Distribution and Sales Channels
6.2.2 Agents/Distributors
6.2.3 Franchising Activities
6.2.4 Direct Marketing Options
6.2.5 Joint Venture and Licensing Options
6.2.6 Creating a Sales Office
6.2.7 General Partnership (Vennootschap Onder Firma)
6.2.8 Limited Partnership (Commanditaire Vennootschap)
6.2.9 Limited Partnership with Shares (Commanditaire Vennootschap OP Aandelen)
6.2.10 Cooperative (Cooperatie)
6.2.11 Cooperation (Naamloze Vennootschap or NV)
6.2.12 Selling Strategies
6.2.13 Advertising and Trade Promotion
6.2.14 Pricing Issues
6.2.15 Supplying Customer Service
6.2.16 Public Sector Marketing
6.2.17 Intellectual Property Risks
6.2.18 Hiring Local Counsel
7 HUMAN RESOURCE ASSESSMENT IN NETHERLANDS
7.1 Executive Summary
7.2 Human Resources in Netherlands
7.2.1 Unionization in Netherlands
7.2.2 Collective Bargaining in Netherlands
7.2.3 Workweek and Minimum Wages in Netherlands
7.2.4 Forced Labor in Netherlands
7.2.5 Working Ages and Child Labor in Netherlands
8 POLITICAL RISK ASSESSMENT IN NETHERLANDS
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Netherlands
8.4 Political Issues in Netherlands
8.4.1 Economic Relationship with the United States
8.4.2 Politics and the Business Environment
9 LEGAL RISK ASSESSMENT IN NETHERLANDS
9.1 Executive Summary
9.2 Legal Issues in Netherlands
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Netherlands
9.2.3 Excessive Punishment in Netherlands
10 CULTURAL AND DEMOGRAPHIC RISKS IN NETHERLANDS
10.1 Executive Summary
10.2 Cultural Issues in Netherlands
10.2.1 Racial, Ethnic and Discrimination Issues in Netherlands
10.2.2 Women's Rights and Gender Issues in Netherlands
10.2.3 Religion in Netherlands
10.2.4 Fundamental Human Rights in Netherlands
11 HISTORICAL BACKGROUND
11.1 Social and Political History
11.1.1 Historical Relations with the U.S.
11.1.2 International Drug-Trafficking Control
11.1.3 Historical Highlights
11.1.4 Economic History
11.1.5 Government Intervention Risks
11.1.6 Trade
11.1.7 Sectors
11.1.8 Environmental Issues
11.1.9 Political and Governmental History
11.1.10 Political Parties
11.1.11 Historic International Relations
11.1.12 Foreign Aid
11.2 Economic History
11.2.1 Economic Policy Risks
11.2.2 Exchange Rate Policies
11.2.3 Regulatory Policies
11.2.4 Government Debt
11.2.5 Agricultural Trade Barriers
11.2.6 Broadcasting and Media Legislation
11.2.7 Cartels
11.2.8 Public Procurement
11.2.9 Government Subsidies and Protectionism
11.3 Business Customs in Netherlands
11.3.1 Local Business Practices
11.3.2 Local Holidays Observed
11.3.3 Language Communication
11.3.4 Housing
11.3.5 Transportation
11.3.6 Health
11.3.7 Currency
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