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Vitamins and Food Supplements in Germany

Title:

Vitamins and Food Supplements in Germany: A Strategic Entry Report, 1996

Date Published: 1999-07-07
Pages: 102
ISBN: 0741811677
   
About the Author(s)/Editor(s)
Philip M. Parker
Eli Lilly Chair Professor in Innovation, Business and Society
INSEAD (Fontainebleau, France & Singapore)

Philip M. Parker is the Eli Lilly Chair Professor of Innovation, Business and Society at INSEAD (Fontainebleau, France and Singapore). He has been a professor there since 1988 where he teaches graduate and doctoral-level courses on global competitive strategy and research methodology. He has taught courses at Harvard University (HBS), the Hong Kong University of Science and Technology, Stanford University (GSB), the Massachusetts Institute of Technology (MIT Sloan School) and UCLA (Anderson School). Dr. Parker received his Ph.D. in Business Economics from the Wharton School at the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille, France) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics and economics. Some of his work and methodologies applied in this study were financially supported by the Research and Development Committee at INSEAD which is gratefully acknowledged.

About the Series
This series helps international managers expand to various country markets around the world. Each report is a broad study of a particular product market, but also gives information useful for entry strategies (trend analysis, marketing, production, finance, and distribution strategy). Each study provides ample statistics on market size and trends, as well as various economic statistics cover human resources and cross-cultural management.
Contents
1 INTRODUCTION & METHODOLOGY
        1.1 What does this report cover?
        1.2 How to Strategically Evaluate Germany
        1.3 Latent Demand and Accessibility in Germany
2 VITAMINS AND FOOD SUPPLEMENTS
        2.1 Latent Demand and Accessibility: Background
        2.2 Latent demand: aspects of interest
        2.2.1 Market History
        2.2.2 Market Trends
        2.2.3 Latent Demand: Statistical Profile
        2.2.4 Regulations
        2.3 Accessibility: Key Factors
        2.3.1 Import Climate
        2.3.2 Forerunners in Industry
        2.3.3 Accessibility: Trade Events
        2.4 Useful Contacts
        2.4.1 Major Trade Publications
        2.4.2 Major Trade Associations
        2.4.3 Diet Supplement Importers and Distributors
        2.4.4 Germany-Based Manufacturers and Distributors
        2.4.5 Sports Nutrition Suppliers and Distributors
        2.4.6 Diet Supplement Manufacturers and Distributors
        2.4.7 Market Leaders for Diet Supplements Containing Vitamins and Mineral Products
        2.4.8 Market Leaders for Other Natural Supplements
        2.4.9 Provitamin and Vitamin Importers
3 THE ECONOMICS OF LATENT DEMAND IN GERMANY
        3.1 Executive Summary
        3.2 Economic Issues in Germany
        3.2.1 Overview
        3.2.2 Continued Expansion in 1998
        3.2.3 Persistent Structural Problems
        3.2.4 Economic Objectives and Policies
4 EXPORT ACCESSIBILITY IN GERMANY
        4.1 Executive Summary
        4.2 Exporting to Germany
        4.2.1 Financing Options for Export and Direct Invesment Strategies
        4.2.2 Trade regulations and standards
        4.2.3 TUV and Certification Process for the "GS" and the "VDE" Licenses
        4.2.4 Effect of EU Harmonization of Standards on the "GS" and "VDE" Mark
        4.2.5 General Veterinary Requirements
        4.2.6 Beef
        4.2.7 Pork
        4.2.8 Poultry
        4.2.9 Dairy Products
        4.2.10 Plant Health
        4.2.11 Horticultural Products
        4.2.12 Organic Products
        4.2.13 Consumer-Ready Products
        4.2.14 Packaging Disposal
5 DIRECT INVESTMENT ACCESSIBILITY IN GERMANY
        5.1 Executive Summary: Infrastructure
        5.2 Executive Summary: Natural Resources
        5.3 Executive Summary: Industry
        5.4 Direct Investment in Germany
        5.4.1 The Overall Investment Climate
        5.4.2 Attitudes Toward Foreign Direct Investment
        5.4.3 Private Ownership Risks
        5.4.4 Protecting Property
        5.4.5 Direct Investment Incentives and Requirements
        5.4.6 Programs for All of Germany
        5.4.7 Regulatory Corruption Risks
        5.4.8 Corruption Risks
        5.4.9 The Local Labor Market
        5.4.10 Capital Market Risks
        5.4.11 Currency Conversion and Transfer Risks
        5.4.12 Expropriation Risks
        5.4.13 Dispute Settlement Risks
        5.4.14 Political Violence Risks
6 MARKETING & DISTRIBUTION IN GERMANY
        6.1 Executive Summary
        6.2 Marketing and Distribution in Germany
        6.2.1 Marketing Strategies
        6.2.2 Marketing to the New Federal States
7 HUMAN RESOURCE ASSESSMENT IN GERMANY
        7.1 Executive Summary
        7.2 Human Resources in Germany
        7.2.1 Unionization in Germany
        7.2.2 Collective Bargaining in Germany
        7.2.3 Workweek and Minimum Wages in Germany
        7.2.4 Forced Labor in Germany
        7.2.5 Working Ages and Child Labor in Germany
8 POLITICAL RISK ASSESSMENT IN GERMANY
        8.1 Executive Summary: Government
        8.2 Executive Summary: Military Organization
        8.3 Democracy in Germany
        8.4 Political Issues in Germany
        8.4.1 Overview
        8.4.2 Basic Government Structure
        8.4.3 Political Parties
9 LEGAL RISK ASSESSMENT IN GERMANY
        9.1 Executive Summary
        9.2 Legal Issues in Germany
        9.2.1 Privacy, Search and Seizure
        9.2.2 Trial Justice in Germany
        9.2.3 Excessive Punishment in Germany
10 CULTURAL AND DEMOGRAPHIC RISKS IN GERMANY
        10.1 Executive Summary
        10.2 Cultural Issues in Germany
        10.2.1 Racial, Ethnic and Discrimination Issues in Germany
        10.2.2 Women's Rights and Gender Issues in Germany
        10.2.3 Religion in Germany
        10.2.4 Fundamental Human Rights in Germany
11 HISTORICAL BACKGROUND
        11.1 Social and Political History
        11.1.1 Overview of Key Historical Events
        11.1.2 Fascism's Rise and Defeat
        11.1.3 Political Developments In West Germany
        11.1.4 Political Developments In East Germany
        11.1.5 Inter-German Relations
        11.1.6 German Unification
        11.1.7 Four Power Control Ends
        11.1.8 Historical Relations with the U.S.
        11.2 Economic History
        11.2.1 Economic Policy Risks
        11.2.2 Exchange Rate Policies
        11.2.3 Government Intervention
        11.2.4 Government Debt
        11.2.5 Barriers to Trade
        11.2.6 Import licenses
        11.2.7 Service Barriers
        11.2.8 Standards, Testing, Labeling, and Certification
        11.2.9 Government Procurement Practices
        11.2.10 Customs Procedures
        11.2.11 Government Subsidies and Protectionism
        11.3 Business Customs in Germany
        11.3.1 Business Travel
 

 

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