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Broadcasting Equipment in Brazil
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| Title: |
Broadcasting Equipment in Brazil: A Strategic Entry Report, 1997 |
| Date
Published: |
1999-07-23 |
| Pages: |
152 |
| ISBN: |
0741803542 |
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About
the Author(s)/Editor(s) |
Philip
M. Parker
Eli Lilly Chair Professor in Innovation, Business and
Society
INSEAD (Fontainebleau, France & Singapore)
Philip M. Parker is the
Eli Lilly Chair Professor of Innovation, Business
and Society at INSEAD (Fontainebleau, France and Singapore).
He has been a professor there since 1988 where he
teaches graduate and doctoral-level courses on global
competitive strategy and research methodology. He
has taught courses at Harvard University (HBS), the
Hong Kong University of Science and Technology, Stanford
University (GSB), the Massachusetts Institute of Technology
(MIT Sloan School) and UCLA (Anderson School). Dr.
Parker received his Ph.D. in Business Economics from
the Wharton School at the University of Pennsylvania
and has Masters degrees in Finance and Banking (University
of Aix-Marseille, France) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics
and economics. Some of his work and methodologies
applied in this study were financially supported by
the Research and Development Committee at INSEAD which
is gratefully acknowledged.
|
About
the Series |
This
series helps international managers expand to various
country markets around the world. Each report is a broad
study of a particular product market, but also gives
information useful for entry strategies (trend analysis,
marketing, production, finance, and distribution strategy).
Each study provides ample statistics on market size
and trends, as well as various economic statistics cover
human resources and cross-cultural management. |
Contents |
1 INTRODUCTION & METHODOLOGY
1.1 What does this report cover?
1.2 How to Strategically Evaluate Brazil
1.3 Latent Demand and Accessibility in Brazil
2 BROADCASTING EQUIPMENT
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Latent Demand and Accessibility
2.2.2 Latent Demand: Statistical Profile
2.2.3 Latent Demand: Leading Segments
2.3 Accessibility: The Structure of Competition
2.3.1 Accessibility: Local production
2.3.2 Accessibility: Foreign Entrants
2.3.3 Latent Demand: Target Buyers
2.3.4 Current Market for Radio Stations:
2.4 Accessibility: Key Factors
2.4.1 Import Barriers
2.4.2 Distribution Strategies
2.4.3 Accessibility: Financing Strategies/Options
2.5 Useful Contacts
2.5.1 Accessibility: Trade Events
3 THE ECONOMICS OF LATENT DEMAND IN BRAZIL
3.1 Executive Summary
3.2 Economic Issues in Brazil
3.2.1 Government Intervention Risks
3.2.2 Trade Deficit Risks
3.2.3 Infrastructure Development
4 EXPORT ACCESSIBILITY IN BRAZIL
4.1 Executive Summary
4.2 Exporting to Brazil
4.2.1 The Banking System
4.2.2 Key Governmental Financial Institutions
4.2.3 Exchange Control Risks
4.2.4 Availability of Local Financing
4.2.5 Financing Exports
4.2.6 Multilateral Financing
4.2.7 Banks with Correspondent Banking Arrangements
4.2.8 Trade Regulations and Standards
4.2.9 Tariffs
4.2.10 Government Procurement Barriers
4.2.11 Services Barriers
4.2.12 Barriers to Direct Investment
4.2.13 Barriers to Trade
4.2.14 Valuations on Imports
4.2.15 Typical Import Steps
4.2.16 Tariffs and Import Taxes
4.2.17 Internal Taxes
4.2.18 Other Imports
4.2.19 Import of Used Material
4.2.20 Labeling Issues
4.2.21 Registration of U.S. Companies to Export to Brazil
4.2.22 Marking
4.2.23 Restrictions on Imports
4.2.24 Local Standards
4.2.25 Free Trade Zone Options
4.2.26 Additional Trade Issues
5 DIRECT INVESTMENT ACCESSIBILITY IN BRAZIL
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Brazil
5.4.1 The Overall Investment Climate
5.4.2 Private Ownership Risks
5.4.3 Patents
5.4.4 Trademarks
5.4.5 Copyrights
5.4.6 Major Taxation Issues Affecting U.S. Business
5.4.7 Direct Investment Incentives and Requirements
5.4.8 Export Incentives
5.4.9 Investment Incentives
5.4.10 Regulatory Corruption Risks
5.4.11 Corruption Risks
5.4.12 The Local Labor Market
5.4.13 Efficiency of Capital Markets and Portfolio Investment
5.4.14 Currency Conversion and Transfer Risks
5.4.15 Expropriation Risks
5.4.16 Dispute Settlement Risks
5.4.17 Political Violence Risks
5.4.18 Key Bilateral Investment Agreements
5.4.19 Direct Investment Insurance
5.4.20 Capital Outflow
5.4.21 Large Foreign Direct Investments
6 MARKETING & DISTRIBUTION IN BRAZIL
6.1 Executive Summary
6.2 Marketing and Distribution in Brazil
6.2.1 Distribution and Sales Channels
6.2.2 Agents/Distributors
6.2.3 Franchising Activities
6.2.4 Direct Marketing Options
6.2.5 Joint Venture and Licensing Options
6.2.6 Creating a Sales Office
6.2.7 Selling Strategies
6.2.8 Advertising and Trade Promotion
6.2.9 Pricing Issues
6.2.10 Supplying Customer Service
6.2.11 Public Sector Marketing
6.2.12 Intellectual Property Risks
6.2.13 Hiring Local Counsel
7 HUMAN RESOURCE ASSESSMENT IN BRAZIL
7.1 Executive Summary
7.2 Human Resources in Brazil
7.2.1 Unionization in Brazil
7.2.2 Collective Bargaining in Brazil
7.2.3 Workweek and Minimum Wages in Brazil
7.2.4 Forced Labor in Brazil
7.2.5 Working Ages and Child Labor in Brazil
8 POLITICAL RISK ASSESSMENT IN BRAZIL
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Brazil
8.4 Political Issues in Brazil
8.4.1 Economic Relationship with the United States
8.4.2 Politics and the Business Environment
8.4.3 Orientation of Major Political Parties
9 LEGAL RISK ASSESSMENT IN BRAZIL
9.1 Executive Summary
9.2 Legal Issues in Brazil
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Brazil
9.2.3 Excessive Punishment in Brazil
10 CULTURAL AND DEMOGRAPHIC RISKS IN BRAZIL
10.1 Executive Summary
10.2 Cultural Issues in Brazil
10.2.1 Racial, Ethnic and Discrimination Issues in Brazil
10.2.2 Women's Rights and Gender Issues in Brazil
10.2.3 Religion in Brazil
10.2.4 Fundamental Human Rights in Brazil
11 HISTORICAL BACKGROUND
11.1 Social and Political History
11.1.1 Historical Relations with the U.S.
11.1.2 Economic History
11.1.3 Political History
11.1.4 Historic International Relations
11.1.5 Social History
11.2 Economic History
11.2.1 Economic Policy Risks
11.2.2 Exchange Rate Policy
11.2.3 Government Intervention
11.2.4 Government Debt
11.2.5 Import Licenses
11.2.6 Agricultural Barriers
11.2.7 Services Barriers
11.2.8 Informatics
11.2.9 Government Procurement
11.2.10 Government Subsidies and Protectionism
11.3 Business Customs in Brazil
11.3.1 Local Business Practices
11.3.2 Travel Issues
11.3.3 Local Holidays Observed
11.3.4 Infrastructure for Conducting Business
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