| |
Winter Sports Equipment and Accessories in Italy
|
|
| Title: |
Winter Sports Equipment and Accessories in Italy: A Strategic Entry Report, 1998 |
| Date
Published: |
1999-11-04 |
| Pages: |
130 |
| ISBN: |
0741803526 |
| |
|
About
the Author(s)/Editor(s) |
Philip
M. Parker
Eli Lilly Chair Professor in Innovation, Business and
Society
INSEAD (Fontainebleau, France & Singapore)
Philip M. Parker is the
Eli Lilly Chair Professor of Innovation, Business
and Society at INSEAD (Fontainebleau, France and Singapore).
He has been a professor there since 1988 where he
teaches graduate and doctoral-level courses on global
competitive strategy and research methodology. He
has taught courses at Harvard University (HBS), the
Hong Kong University of Science and Technology, Stanford
University (GSB), the Massachusetts Institute of Technology
(MIT Sloan School) and UCLA (Anderson School). Dr.
Parker received his Ph.D. in Business Economics from
the Wharton School at the University of Pennsylvania
and has Masters degrees in Finance and Banking (University
of Aix-Marseille, France) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics
and economics. Some of his work and methodologies
applied in this study were financially supported by
the Research and Development Committee at INSEAD which
is gratefully acknowledged.
|
About
the Series |
This
series helps international managers expand to various
country markets around the world. Each report is a broad
study of a particular product market, but also gives
information useful for entry strategies (trend analysis,
marketing, production, finance, and distribution strategy).
Each study provides ample statistics on market size
and trends, as well as various economic statistics cover
human resources and cross-cultural management. |
Contents |
1 INTRODUCTION & METHODOLOGY
1.1 What does this report cover?
1.2 How to Strategically Evaluate Italy
1.3 Latent Demand and Accessibility in Italy
2 WINTER SPORTS EQUIPMENT AND ACCESSORIES
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Latent Demand and Accessibility
2.2.2 Apparel
2.2.3 Alternative Sports
2.2.4 Snowboarding
2.2.5 Carving
2.2.6 Telemark
2.2.7 Monoski
2.2.8 New trends
2.2.9 Statistical Data(US Dols millions)
2.2.10 Latent Demand: Leading Segments
2.3 Accessibility: The Structure of Competition
2.3.1 Domestic Production.
2.3.2 Imports
2.3.3 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.4.2 Distribution/Business Practices
2.4.3 Accessibility: Financing Strategies/Options
2.5 Useful Contacts
2.5.1 Useful Contacts: Trade Organizations
2.5.2 Useful Contacts: Trade Publications
2.5.3 Manufacturers (Selection)
2.5.4 Accessibility: Distributors
2.5.5 Major Buying Groups In Italy
2.5.6 Accessibility: Trade Events
3 THE ECONOMICS OF LATENT DEMAND IN ITALY
3.1 Executive Summary
3.2 Economic Issues in Italy
3.2.1 Economic Fundamentals and Dynamics
3.2.2 Dynamics in Agriculture
3.2.3 Dynamic Markets
3.2.4 Government Intervention Risks
3.2.5 Trade Deficit Risks
3.2.6 Infrastructure Situation
4 EXPORT ACCESSIBILITY IN ITALY
4.1 Executive Summary
4.2 Exporting to Italy
4.2.1 The Banking System
4.2.2 Exchange Control Risks
4.2.3 Financing Export Strategies
4.2.4 Financing Projects
4.2.5 Broadcast Directive and Motion Picture Quotas
4.2.6 Civil Aviation
4.2.7 Government Procurement
4.2.8 Valuations on Imports
4.2.9 Licenses Required for Imports
4.2.10 Entering Temporary Imports
4.2.11 Goods in Transit
4.2.12 Inward and Outward Processing
4.2.13 Labeling Issues
4.2.14 Restrictions on Imports
4.2.15 Local Standards
4.2.16 Free Trade Zone Options
4.2.17 Additional Trade Issues
4.2.18 Adherence to Free Trade Agreements
4.2.19 Import/Export Regulation Risks
4.2.20 Basic Labeling Requirements in the EU/Italy
5 DIRECT INVESTMENT ACCESSIBILITY IN ITALY
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Italy
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Private Ownership Risks
5.4.3 Protecting Property
5.4.4 Direct Investment Incentives and Requirements
5.4.5 Regulatory Corruption Risks
5.4.6 Corruption Risks
5.4.7 The Local Labor Market
5.4.8 Major National Confederations
5.4.9 Efficiency of Capital Markets and Portfolio Investment
5.4.10 Currency Conversion and Transfer Risks
5.4.11 Expropriation Risks
5.4.12 Dispute Settlement Risks
5.4.13 Political Violence Risks
5.4.14 Key Bilateral Investment Agreements
5.4.15 Large Foreign Direct Investments
6 MARKETING & DISTRIBUTION IN ITALY
6.1 Executive Summary
6.2 Marketing and Distribution in Italy
6.2.1 Distribution and Sales Channels
6.2.2 Retail Distribution in Italy
6.2.3 Agents/Distributors
6.2.4 Agency
6.2.5 Distributorship
6.2.6 Appointing an Agent or a Distributor
6.2.7 Distribution Channel Options
6.2.8 Agency Agreements
6.2.9 Franchising Activities
6.2.10 Best Sales Prospects
6.2.11 Legal Requirements
6.2.12 Financing
6.2.13 Direct Marketing Options
6.2.14 Leasing
6.2.15 Joint Venture and Licensing Options
6.2.16 Creating a Sales Office
6.2.17 Advertising and Trade Promotion
6.2.18 Television
6.2.19 Radio
6.2.20 Motion Picture Theaters
6.2.21 Posters and Billboards
6.2.22 Show Windows and Flyers
6.2.23 Trade Fairs
6.2.24 Newspapers
6.2.25 Major Italian Business Journals
6.2.26 Quotes and Payment Terms
6.2.27 Supplying Customer Service
6.2.28 Public Sector Marketing
6.2.29 Intellectual Property Risks
6.2.30 Patents and Licensing
6.2.31 Trademarks
6.2.32 Copyrights
6.2.33 EU Initiatives on IPR
6.2.34 Hiring Local Counsel
6.2.35 Marketing Agricultural Products
7 HUMAN RESOURCE ASSESSMENT IN ITALY
7.1 Executive Summary
7.2 Human Resources in Italy
7.2.1 Unionization in Italy
7.2.2 Collective Bargaining in Italy
7.2.3 Workweek and Minimum Wages in Italy
7.2.4 Forced Labor in Italy
7.2.5 Working Ages and Child Labor in Italy
8 POLITICAL RISK ASSESSMENT IN ITALY
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Italy
8.4 Political Issues in Italy
8.4.1 Economic Relationship with the United States
8.4.2 Politics and the Business Environment
8.4.3 The Political System
8.4.4 Politics and Agriculture
9 LEGAL RISK ASSESSMENT IN ITALY
9.1 Executive Summary
9.2 Legal Issues in Italy
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Italy
9.2.3 Excessive Punishment in Italy
10 CULTURAL AND DEMOGRAPHIC RISKS IN ITALY
10.1 Executive Summary
10.2 Cultural Issues in Italy
10.2.1 Racial, Ethnic and Discrimination Issues in Italy
10.2.2 Women's Rights and Gender Issues in Italy
10.2.3 Religion in Italy
10.2.4 Fundamental Human Rights in Italy
11 HISTORICAL BACKGROUND
11.1 Social and Political History
11.1.1 20th-Century History
11.1.2 Historical Relations with the U.S.
11.2 Business Customs in Italy
11.2.1 Local Business Practices
11.2.2 Travel Issues
11.2.3 Local Holidays Observed
|
| |
|
